SENSIBLE SOLUTIONS is a book marketing firm based on the principles in How to Get Happily Published. We help authors and publishers -- including self-publishers -- reach their readers.
 
 

• If you have a publisher -- big or small -- we'll help you get your book to the readers you wrote it for.   
    
• If you're publishing your book yourself, we'll provide you with editing, copy editing, design, production, sales and publicity advice.   
    
• And if you are a publisher, we can be the affordable marketing department you always wished you had for special titles. You can call us just when you need us -- for a single book, a series or a new imprint.

Sensible Solutions, Inc., has been successfully target marketing books of all kinds for 15 years. "Our marketing moves work because they're commonsensical and logical," says Judith Appelbaum, managing director, whose classic  How to Get Happily Published  has now sold well over half a million copies. "The markets we target want and need the books we're introducing to them. And our clients are publishers and writers who realize that alerting readers to a book and making sure they understand what's in it for them can make the difference between success and failure."

Sensible Solutions clients say:

Sensible Solutions does "all the things that...busy publishers won't or can't do."*

"Sensible Solutions gave me specifics about distribution, press materials, bookstore programs and selling through libraries, catalogs, organizations, corporations and the Internet, as well as through bookstores. I've been telling all my writer friends that I think everyone should work with Sensible Solutions," says Peggy Huddleston, author of Prepare for Surgery, Heal Faster (Angel River Press), which has gone back to press several times, is given to surgery patients in hospitals and used in nurse training programs, and was featured in a PBS special.

Provides what "a book needs for sales." -- Poets and Writers Magazine

"Gives the author a workable and affordable program to promote his or her own book." -- Authors Guild Bulletin

"We're impressed with Sensible Solutions' contact information, their practical suggestions, and their enthusiastic approach. We're following their good advice and seeing positive results in reviews and sales." -- Judith Schnell, Editorial Director and Vice President, Stackpole Books.

"Assists hundreds of small publishers and self-publishers, as well as authors from large and mid-sized houses, to prepare, design, promote and market their books.” --  Publishers Marketing Association Newsletter

“Helps authors promote their works.” -- The New York Times

Sensible Solutions is “a company dedicated to providing advice and assistance tailored to individual titles.” -- Publishers Weekly

* Wilson Library Bulletin

JUDITH APPELBAUM, managing director of Sensible Solutions, Inc., and author of the classic How to Get Happily Published, has been helping publishers and writers succeed for almost 25 years. Winner of the Publishers Marketing Association's Lifetime Achievement Award, she has been a columnist and reviewer for The New York Times Book Review and the managing director of Publishers Weekly.

Her groundbreaking book, How to Get Happily Published, has sold well over 500,000 copies and she says she'll never stop trying to make the book business work better for authors, publishers and readers.

Judith Appelbaum chairs the Book Industry Study Group Publications Committee and the Rights Committee of its Book And Serial Industry Communications division. A member of the faculty of the Publishing Institute at the University of Denver, she serves as the editor at large of the PMA Newsletter and as a board member of BISG and the Small Press Center.

She speaks often at writers' and publishers' gatherings, has appeared on dozens of talk shows, and is the author of articles published not only in The New York Times and Publishers Weekly but also in Harper's, The Writer, Small Press, Mother Earth News, the Authors Guild Bulletin, the PMA Newsletter, Media Studies Journal and Poets & Writers magazine.

She founded Sensible Solutions to provide specific recommendations about marketing so that good books won't fizzle and die because they didn't get to the right readers in the right ways at the right times.

For more information on how we can help with your book project, contact us at: